The business of creation smiles Menchie’s solidified yogurt comes to Secaucus

Menchie’s is owned by Atul Khanna and his mom Divyana Govind, graphic with three-year-old daughter Aarti.

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When Atul Khanna got laid off from his pursuit in corporate financial in a midst of a recession, he had a choice to make.

“I worked for ATT for 18-plus years, and for Merck,” he said. But a new pursuit was not easy to come by in a existent environment. “I pronounced to my wife, ‘Am we going to get paid what we was removing paid? Probably not.’ So since would we wish to make reduction income and be as miserable as we was in a corporate world?”

“We motionless this was a ideal event to pursue a dream,” pronounced his wife, Divyana Govind. Their dream given removing married had been to open their possess business. They chose Menchie’s, a solidified yogurt chain, and non-stop their store during 200 Mill Creek Drive on Dec. 21.

“We wanted to emanate happiness, to emanate smiles.” –Divyana Govind
“We looked during opposite franchises and Menchie’s appealed to us since of a family-friendly values and only a whole happy sourroundings it would create,” pronounced Govind. “We wanted to emanate happiness, to emanate smiles. Menchie’s business indication provides that.”

“We wanted to do something that was some-more fortifying than a corporate world,” combined Khanna, who lived in Secaucus from about 1977 to 1993, commencement his beginner year in high school. “We favourite a fact that Menchie’s was large on families and kids, they were large on peculiarity and cleanliness, and they were large on village service.”

“We adore this village and we’re meditative of relocating to Secaucus in a nearby future,” pronounced Govind. The integrate now lives in Randolph with their 3-year-old daughter, Aarti.

Elvis and margaritas

The initial Menchie’s non-stop in 2007 in a suburb of Los Angeles. It was founded by a father and mom who went to a solidified yogurt store on their initial date. “Menchie” was a husband’s nickname for his wife, and it became a name of a store’s mascot.

“It’s not a largest sequence of a type, though it’s a fastest growing,” pronounced Khanna. “When we sealed adult they had about 400 or so stores. Now they’re adult to over 600. They’re in China, a Middle East, South America, India, Pakistan, all over a world.”

The Menchie’s in Secaucus offers 14 flavors during a time, out of a list of over 100 options. There are some-more than 60 toppings to select from, and blending flavors is encouraged. “We’ve got banana and peanut butter as an Elvis theme,” pronounced Khanna. “Somebody told me now that a Tahitian Vanilla and a pineapple creates a margarita.”

“I always tell people to try a season initial to see if they like it,” pronounced worker Amanda Romero from West New York.

Aarti has a best pursuit of all as a store’s central season tester. Her favorite? Strawberry and vanilla churned together, she said. “And Pink Lemonade. And Peachy Keen…”

Govind, a dentist by trade, left her pursuit to have her daughter and is now devoting all her time to a store. The integrate devise to open some-more Menchie’s in a future.

Good neighbors

“I grew adult in Secaucus, so it’s come full round for me,” pronounced Khanna, whose mom still lives here. “We wish to be partial of a community. One of a initial things we did was we bought billboards during a internal skating course and dual ball fields” since a income went to free organizations. “We wish to be concerned with a propagandize system, to be concerned with a growth of a area.”

And that includes fundraising for internal groups. “If there is fundraising for a propagandize or for soccer, for instance, we can persevere a commission of a increase for a day for that purpose,” pronounced Govind. “Quite a few people have approached us and we’re perplexing to participate. It’s all in a works.”

The store also includes “Menchie’s Corner,” a circular house filled with photos of internal patrons. “Our guest that come in put their cinema up, their drawings, whatever’s going on in a community,” pronounced Govind.

After a soothing opening on Dec. 21, a store strictly launched with a week-long jubilee from Dec. 26 to Jan. 1, featuring loads of giveaways and freebies. Located in a former GameStop, they are neighbors of Panera Bread and Bonefish Grill.

In further to solidified yogurt, they sell several Menchie’s swag like t-shirts, dodgeballs, watches, and lunchboxes. Beginning in Mar they will have cakes, combined in a kitchen in a back. They also yield catering and devise to reason events in a store for children’s groups like scouts and propagandize kids.

One thing they won’t have, however, is coffee.

“We’d rather stay divided from that,” pronounced Khanna. “We wish to be some-more a kid-friendly, family-friendly form of place.”

That will embody carrying specials once a month or so.

Art Schwartz might be reached during

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