Now from Ben & Jerry’s, all a gobs but a guilt



Fans asked, and Ben Jerry’s listened. The association has launched a new line of light ice cream, Moo-phoria, for all those who are weight-conscious nonetheless simply can’t pass adult one of a famously corpulent pints.

The line, expelled on Wednesday, includes 3 flavors: Chocolate Milk Cookies, Caramel Cookie Fix, and P.B. Dough. Each season has 60 to 70 percent reduction fat than unchanging flavors, and contains about 35 percent fewer calories.

“Our fans have mostly pronounced they can’t always trust themselves with a pint of Ben Jerry’s in their freezers,” pronounced Dena Wimette, Ben Jerry’s creation manager, in an e-mail. “We’re anticipating this new line of light ice cream will concede them to indulge in Ben Jerry’s with a small reduction guilt.”

Chocolate Milk Cookies facilities chocolate-chip cookies swirled in chocolate and vanilla light ice cream, during 140 calories per serving. Caramel Cookie Fix comes in during 150 calories per serving, with shortbread cookies and a pickled caramel whirl in a vanilla light base. P.B. Dough, 160 calories per serving, is chocolate light ice cream churned with chocolate-chip peanut-butter cookie dough.

According to Wimette, Ben Jerry’s takes patron suggestions seriously. “We concocted flavors that are full of a chunks and swirls they adore with fewer calories and reduction sugarine than unchanging ice cream,” she said.

The Moo-phoria line, that has been in a works for 7 months, is done with organic divert and cream. It is a initial time a association has done ice cream with organic divert given a Ben Jerry’s Organic line was dropped in 2008. All of Ben Jerry’s ice cream is done but synthetic sugarine substitutes or sugarine alcohols, and has been giveaway of GMO mixture given 2015.

When asked either some-more Moo-phoria flavors are in a making, Wimette responded, “We are always meditative adult new flavors opposite all the ice cream lines. Some of the best season ideas come directly from fans.”

Some grocery-store freezers will be stocked with Moo-phoria flavors by mid-February, according to Wimette. Pints can also be purchased online or during internal dip shops.

Nicole DeFeudis can be reached during nicole.defeudis@globe.com.

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