by Steve McClellan
Sep 25, 2017
Independent ad group Firehouse has been named AOR for Texas Dairy Queen. The preference came after a grave examination that enclosed several other undisclosed agencies.
New work from the
agency, formed in Dallas, is approaching to mangle in January.
The comment had been rubbed in-house for a past dual years. Before that The Loomis Agency rubbed a business for over a
Estimated annual billings are $12 million.
Lou Romanus, CEO of Texas Dairy Queen Operators’ Council (TDQOC) stated, “Franchisee systems like ours can
pose some engaging hurdles for an agency. We were unequivocally tender with a approach Firehouse was means to puncture into a different markets, expose new information and insights and broach a constrained new
plan for us relocating forward.”
Firehouse CMO and executive artistic executive Tripp Westbrook added, “We felt a tie with Lou and TDQ from a very
beginning and knew there was an event to whet both their plan and artistic and broach them by a modern, multi-channel media mix. As one of Texas’ signature brands, they
deserve zero less.” Texas is home to a largest series of DQ’s in a nation with an estimated 600 locations.
The win is a latest of a fibre of new new business
awards for a 20-year-old Firehouse. Among a others are Nature Nate’s Honey Co. and Supreme Lending.