Dairy Queen franchisee expanding to Knoxville area

Knoxville's initial DQ Chill and Grill fast-casual restaurant, featuring Dairy Queen ice cream treats, will open in Sep during this plcae during 11208 Kingston Pike, before a site of a Krispy Kreme doughnut shop. G. CHAMBERS WILLIAMS III/NEWS SENTINEL


On Friday, workers were scrambling to get a final work finished on a new DQ Chill and Grill grill on Kingston Pike in Farragut. The restaurant, featuring iconic Dairy Queen ice cream treats such as Blzzards, will open in early September. G. CHAMBERS WILLIAMS III/NEWS SENTINEL

By Chambers Williams of a Knoxville News Sentinel

One of America’s many iconic grill brands, Dairy Queen, is creation a quip in a Knoxville area, with one new store already open in Morristown, another removing prepared to open in Farragut subsequent month, and others underneath construction or planned.

But these aren’t a old-fashioned Dairy Queen ice cream stands of a past, where business systematic from outward by a tiny window and ate sitting in their cars or on outside tables.

Instead, all of a new Knoxville-area stores will be of a DQ Chill Grill quick infrequent judgment that Dairy Queen introduced in 2002, and that has been flourishing quick nationwide.

Dairy Queen’s largest franchisee, 34-year-old Matt Frauenshuh, and his company, Fourteen Foods, already possess 180 of a DQ Chill Grill stores in 10 states, and Frauenshuh says he skeleton to open about 15 sum in a Knoxville area.

The Morristown store non-stop this week, and a second store, opposite from McDonald’s during 11208 Kingston Pike, is scheduled to open Sept. 13 in a former Krispy Kreme doughnut location, Frauenshuh pronounced Friday. He spoke by write from his home bottom in Minneapolis, that also is where Dairy Queen’s primogenitor company, International Dairy Queen, Inc., is based. Just like Knoxville-based Clayton Homes, Dairy Queen’s primogenitor association is a auxiliary of Warren Buffett’s Berkshire Hathaway, Inc.

Frauenshuh also has DQ Chill Grill stores underneath construction or planned, with genuine estate already purchased, in Athens, Maryville (on a site of a former automobile rinse on Lamar Alexander Parkway), Seymour, and Sevierville, he said. Other sites underneath expansion are in Oak Ridge and Halls.

Dairy Queen, that was founded in Joliet, Ill., in 1940, now has some-more than 6,000 locations in a U.S., Canada and 18 other countries.

Frauenshuh took over 7 DQ Grill Chill locations from his relatives after college in 2006.

“I’m from Minnesota, and I’ve always desired a purpose Dairy Queen plays in a community,” Frauenshuh said. “We are a faith-based company, and we get to share in singular practice with a customers. My family started with one grill in 2002 in Minnesota.”

He pronounced he already has 80 of a DQ Chill Grill locations in Kentucky, and has other stores in Middle Tennessee, Iowa, Florida, South Dakota, Nebraska, Wisconsin, and Alabama.

“I have a rights from DQ for many of Tennessee, all though a Memphis area,” he said. “Knoxville was a ideal fit for us. It’s a clever mercantile marketplace that’s stability to grow, and geographically it creates clarity with a expansion plan.”

All of a DQ stores in a Knoxville area will offer breakfast, he added.

“DQ is one of a fastest-growing grill brands,” Frauenshuh said. “It’s singular in a grill world, and it fills a niche identical to that of Chick-fil-A, focusing on village values. Our stores get to share a lot of hub-of-the-community experiences.”

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