By Anne Baye Ericksen, Contributing Editor
Easter, Halloween and Valentine’s Day make adult a trifecta for chocolate sales.
Not usually do these holidays traditionally prominence a honeyed yield as a special indulgence, yet they’ve turn a primary selling event for confectioners to exam out new season profiles, shapes and sizes.
Marcia Mogelonsky, executive of Insight for Mintel Food and Drink explained recently that information from a investigate organisation indicates anniversary chocolate offerings are tops among new chocolate products—a covenant to a recognition of anniversary treats among consumers.
In fact, Mintel reports anniversary equipment represented one-fourth of worldwide chocolate product introductions in 2016.
Now that Easter’s come and gone, and it’s several months until Halloween, c-store sales of chocolate candy approaching will settle behind into bland levels. However, those levels haven’t budged many over a past few years. According to Euromonitor International, volume sales of chocolate confections grew by 1% in 2016. The numbers don’t urge many when examined on a smaller scale of a preference store channel, that accounts for 25% of a marketplace according to a National Confectioners Association (NCA).
In a state-of-the-industry assessment, a National Association of Convenience Stores (NACS) suggested both candy and honeyed snacks showed calm growth. Specifically, candy was identified as a sixth strongest difficulty performer in c-stores, yet gifted somewhat some-more than a 3% boost in sales per store per month between 2015 and 2016.
Although honeyed snacks remained among a tip 10 difficulty performers, a difficulty generated a 1.3% per store per month boost over a same period.
When comparing year-to-year sum margins, candy rang adult an boost of 0.59%, while honeyed snacks fared improved with 1.27%.
“Overall, we would report chocolate sales as surprisingly fast with slight dollar boost over final year,” pronounced Jody Sandberg, manager for margin merchandising for United Refining Co. (URC). In further to a petroleum enlightening operations, a Warren, Pa.-based association owns approximately 300 Kwik Fill/Red Apple Food Marts sell locations in 3 states and 70 Country Fair preference stores. It also services some-more than 30 independently-owned Keystone fuel retailers.
“We should see an boost with a further of opposite shipper units going into all stores not currently concerned in a incomparable shipper module and by dwindling a mint/gum by one shelf and creation some-more chocolate offerings,” Sandberg added.
Other than anniversary promotions, many new additions to a chocolate confections difficulty have come from workman and reward brands, that NCA defines as chocolate upwards of $11 per pound.
“Premium continues to lead all growth, clocking in during +10% in 2016. Because reward is mostly sole in smaller quantities, we’re also saying clever expansion in a box, bag, and bar smaller than 3.5 ounces segment; that grew 3.2% over a 52 weeks finale Mar 19, 2017,” pronounced Jenn Ellek, NCA’s comparison executive for trade selling and communications.
Many of a smaller brands have been perplexing to gain on a better-for-you trend. To tempt people to give into their cravings for a chocolate treat, this organisation of confectioners mostly underline dim chocolate instead of a some-more sweetened divert chocolate, and stir in fruit and other mixture consumers typically courtesy as healthier. That trend, however, is being challenged this year by Hershey, Mars Inc. and Mondelez International. The large 3 chocolate producers all have announced or expelled new product formulations underneath their many tangible brands, anticipating to boost marketplace share and recapture customers’ loyalty.
“We all go by that healthier theatre in a lives, yet we truly feel a infancy will always come behind to their childhood favorite and totally forget a mixture on a package, and only suffer what unequivocally brings them comfort and evident satisfaction,” pronounced Dennis Peters, URC sell manager.
Mars has announced an desirous new product campaign, starting final Dec when it rolled out a accumulation of Dove options, including Dove Fruit Mixed Berries Dipped in Dove Dark Chocolate and Dove Fruit Dark Chocolate Cherry Sea Salt Almond. In April, it launched Dove Peanut Butter Dark Chocolate Promises, with a cost indicate of $4.09 to $4.79 for a 7.94-ounce laydown bag.
While a Dove product line has welcomed new season combinations from time to time, Mars has been reticent to change people’s expectations with a heading brands of Snickers, Twix and MM’s, until now that is. Already on store shelves is a Snickers Hazelnut Bar, charity fans a eccentric turn on a strange recipe.
The association hopes consumers will welcome adding caramel to MM’s Chocolate Candies, even yet this code already enjoys one of a top domicile penetrations of any chocolate product, per Nielsen as reported by Food Business News. Company executives wish to take advantage of a stream caramel favoritism. According to Nielsen findings, caramel has been one of a fast-growing flavors over a past 18 months.
MM’s Caramel Chocolate Candies is approaching to strike a sell space this spring.
“When it’s launched, we’ll supplement it,” pronounced Charlotte Havely, executive of selling for Weigel’s Farm Stores, headquartered in Powell, Tenn. “We’ve combined a Snickers Hazelnut Bar and Twix White Chocolate Cookie Bars into a set, too.”
Introduced final fall, Hershey’s Cookie Layer Crunch exemplifies a “snackfection” judgment of pairing chocolate with mixture such as fruits, nuts, seeds and pretzels. The candy bar facilities layers of cookie pieces and fillings coated by chocolate. It’s accessible in 3 flavors: Caramel with shortbread cookie; vanilla crème with chocolate cookie; and packet with chocolate cookie.
Another snackfection charity is Hershey’s Cookies ‘n’ Crème Crunchers or Reese’s Crunchers. These combos yield a multi-textural prodigy and come in single-serving bags.
Not to be outpaced, Mondelez partnered a dual biggest brands with a Milka Oreo Chocolate Candy Bar, accessible in 3 sizes: 0.44 ounce, 98 cents suggested retail; 2.88 ounces, $1.69 suggested retail; and aristocrat distance 3.52 ounces with $1.70 suggested retail. There’s also a Milka Oreo Big Crunch Chocolate Candy Bar, 10.5 ounces for a suggested sell cost $4.99, that had a singular rollout final tumble before going national progressing this year.
Havely also combined these options to any of a company’s 64 stores.
“We have them in a set. Some Dove varieties are only brace equipment with whole fruits, and we have a caramel and packet Hershey’s Cookie Layer Crunch,” Havely said. “It has been a inclusive year of creation in a chocolate category. We’re fervent to see how they perform in a new candy sets.”
The same expectancy goes for United Refining.
“We have incorporated many of them into a (planograms) sets for a 2017 calendar year. If not in a sets, they will be in shipper form during a after time,” pronounced Sandberg.
In terms of new chocolate offerings, a preference channel has proven to be a clever market.
“C-stores have been intensely successful in heading new object introductions and cross-merchandising chocolate as a small yield when in a store to buy gasoline or other items,” Ellek added.
Ellek also anticipates a “new” thesis to continue to squeeze a spotlight during this year’s NCA Sweets Snacks Expo in Chicago after this month, where some-more than 760 confectionary and break manufacturers are slated to exhibit.
“Manufacturers will be prepared to deliver their new equipment and lines to a retailers and a buyers will be acid to put together a singular collection to expostulate differentiation,” Ellek said. “Retailers of all channels commend a event in ‘new’ and combined 4% some-more chocolate equipment in 2016.”