Ben & Jerry’s launches Donald Trump-inspired ice cream flavor, Pecan Resist


The contingent of Moo-phoria treats usually enclose reduction than half a fat of a unchanging pint.

Ben Jerry’s is rising a new flavor, Pecan Resist, that a company made to encourage activism in a U.S.

The Limited Batch season – chocolate ice cream with white and dim fudge chunks, pecans, walnuts and fudge-covered almonds – is partial of a company’s debate to “lick misapplication and champion those fighting to emanate a some-more usually and estimable republic for us all,” it said Tuesday.

Ben Jerry’s is donating $25,000 to any of 4 organizations operative on interest of people of color, Native Americans’ environmental justice and women – Color Of Change, Honor a Earth, Women’s Mar and Neta.

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The Burlington, Vermont-based business is regulating a new season to impugn some of President Donald Trump’s new pronouncements.

“The association can't be wordless in a face of President Trump’s policies that conflict and try to hurl behind decades of swell on secular and gender equity, meridian change, LGBTQ rights and interloper and newcomer rights – all issues that have been during a core of a company’s amicable goal for 40 years,” Ben Jerry’s pronounced in a statement.

The White House could not immediately be reached for comment.

The ice-cream builder done a proclamation in a National Press Club’s First Amendment Room in Washington, D.C.

Ben Jerry’s, which Unilever acquired in 2000, has used a honeyed treats to encourage a amicable probity bulletin before. For example, Chubby Hubby became Hubby Hubby in 2009 to applaud same sex matrimony in Vermont, Chocolate Fudge Brownie was temporarily renamed Food Fight Fudge Brownie to support GMO labeling and EmpowerMint in 2016 was used to promote voting rights, a association said.

A half-cup portion of Pecan Resist contains 300 calories, 20 grams of fat and 25 grams of sugar, according to a flavor’s nourishment label.

A discerning note for flavor-watchers: Pecan Resist was formerly called New York Super Fudge Chunk.

The season is sole usually during participating Ben Jerry’s dip shops and by a company’s website.

Bay Area artist and romantic Favianna Rodriguez designed a Pecan Resist pint. The crate reads, “Welcome to a resistance. Together, Pecan Resist!…We applaud a farrago of a stately republic lift a spoons in oneness for all Americans. Take a mount join those on a front lines.”

A URL on a package leads people to information about a 4 organizations to that Ben Jerry’s donated money.

Dipayan Biswas, a University of South Florida highbrow of marketing, said a new season will encourage faithfulness from some business and prompt others to protest Ben Jerry’s – like what happened to Chick-fil-A in 2012 after CEO Dan Cathy spoke out opposite happy marriage.

“Paradoxically, it creates good business sense. Brands, like politicians, mostly do good when they’re some-more polarizing,” he said. “A lot of people hatred them for that. That’s fine. They get faithfulness from other segments.”

But Biswas said he doesn’t know if a ice cream season will outcome a change a association wants it to.

“Research shows difference have subconscious impact,” he said. “When we see a code name, in this case, it can subtly remind people of certain things. I’m not certain it will (inspire) action.”


Scientists found a fossils of a sea quadruped that looked like an ice cream cone! It was dug adult in China from rocks that date it as being an 518 million years old.

Follow USA TODAY contributor Zlati Meyer on Twitter: @ZlatiMeyer

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