Atlanta’s initial cookie mix counter, Batter, lands during Ponce City Market

The dessert competence be fun and trendy, yet is it too most to handle?

December 31, 2017Comments

Batter Cookie Dough Ponce City Market
Batter Cookie Dough Counter during Ponce City Market

Photograph by Matt Walljasper

Anyone who tells we dessert isn’t critical is plain wrong. Dessert is a best partial of any meal. If unexpected a canon were on us, are we going to crave a punch of a kale salad or a play of ice cream? Exactly.

But over normal ice cream counters and bakeries, ultra smart (and Instagramable) concoctions of rolled iced cream, mile-high milkshakes, doughnut cones, and all unicorn all have been popping adult on menus opposite a country.

Last month, local Atlantan Julie Abes launched Batter Cookie Dough Counter inside Ponce City Market. Located in what’s fast apropos PCM’s “Dessert District” with neighbors Honeysuckle Gelato, Collier Candy Company, and King of Pops, a kiosk serves adult racquetball-sized scoops of mix with an discretionary preference of several salsas and candy toppings. Eggs are private from a equation, so sugar-seeking guest won’t be personification Russian roulette with underdone dough. (It’s okay, we all do it.) There are even a few flavors that do divided with butter and all-purpose flour, providing vegan and gluten-free options as well.

The menu during Batter

Photograph by Matt Walljasper

Batter Cookie Dough Counter looks only like an ice cream parlor.

Photograph by Matt Walljasper

While a “cookie mix parlor” judgment has taken off in cities like New York and Los Angeles, Batter is Atlanta’s first. And a judgment of mass-marketed, safe, succulent cookie mix is still sincerely new. Most of America initial glimpsed a thought in 2014, pleasantness of Portland’s Cookie Dough Café, on an part of NBC’s Shark Tank. Now succulent mix can purchased in stores, systematic online, or found in cafes like Batter.

Despite a sentimental wholesomeness of a concept, some of a kinks sojourn unsolved. Cookie mix is rich, most some-more so than ice cream, and anything some-more than a few spoonfuls leaves one feeling delayed and lethargic. Batter offers one to 3 scoops (priced $4.25, $8.00, and $11.50, respectively) and, trust us, one is plenty. In fact, while watchful in line, a server dissuaded a lady forward of us from removing dual scoops. “Try one, and if we still wish more, come behind and I’ll give it to you,” he offered. She did not come back.

Toppings during Batter

Photograph by Matt Walljasper

Batter has all a flavors of mix you’d expect—chocolate chip, sugar, oatmeal, peanut butter—along with a few some-more singular and anniversary options. Once we sequence your dough, we can opt to tip it off with chocolate chips, sprinkles, oreos, or other salsas and toppings for 50 cents each. We systematic dual singular dip cups: pickled caramel mix surfaced with white chocolate chips and caramel sauce, and s’mores mix surfaced with chocolate salsa and Reese’s Pieces.

Batter Cookie Dough Ponce City Market
Salted caramel cookie mix with caramel salsa and white chocolate chips (left) and s’mores cookie mix with Reese’s Pieces and chocolate salsa (right).

Photograph by Matt Walljasper

What’s uncanny about this cookie mix is how most your mind is connected to consider it’s served cold. Since a crater looks like ice cream, subconsciously you’re prepared for a probable mind freeze. Upon initial bite, however, it tastes like what you’d design from childhood: sweet, melt-in-your mouth creaminess, and that bit of grainy hardness that comprises all tender doughs. For a moment, it was magical, like beating a play as a kid. However, we fast confident this anticipation was hollow. Something only felt off. That honeyed season melted divided into regret. One punch is wonderful. Two will leave we slow, nonetheless satisfied. More than that is so abounding it only got a taxation break.

If you’re looking a capstone dessert for a date, Batter Cookie Dough Counter competence have what you’re looking for. It’s fun, different, totally customizable, and smart adequate to stir your friends. Split a singular dip though. Neither of we will feel like genocide when you’re finished, and if we can determine on a concoction, that’s a good pointer for things to come. Abes has brought a good judgment to Atlanta. It’s only too most of a good thing.

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